Visualizing Simplicity and Speaking Plainly: The New High Bar for OT Cybersecurity

Why We’re Ditching the Buzzwords in Cybersecurity Communication

Can you imagine going out for a beer with someone who speaks like a business website? You wouldn’t stand for it. You’d be faking an emergency call from a friend before the foam settled on your first pint. I’m not a technie, so when BlastWave colleagues get down in the details, when my eyes glaze over and I start nodding off, I ask them to explain using plain language.

Meet the New BlastWave: Clearer, Cleaner, and More Human

So why do we tolerate it from businesses? Welcome to the new BlastWave vibe, where we resolutely refuse to look, sound, and feel like every other cybersecurity company. You may have noticed a gradual change in the visual styling of our social media posts over the last couple of months. But if you go and take a look at our website, you will see that it has also changed, not just visually but also in the language we use.

A Branding Refresh with Real Impact—Not Just a New Logo

An updated and refined logo, a new color palette, and new fonts, yes. But also a cleaner and clearer use of imagery and language. No one has the time to decipher endless reams of business buzzwords. We felt it was high time we started communicating as we would over coffee.

Cybersecurity That Connects: From OT to IT, Plain Talk Matters

We have a plan. A cunning plan…

We’ve shifted our brand messaging to reflect the human side of our work. We’re no longer just talking about what our product does – we’re telling the story of why it matters. We think that’s a story worth telling, and we think it's worth telling well.

OT Secure Remote Access Isn’t Just for Techies Anymore

There’s a time and a place for everything. So while we are striving for simplification, there’s still room for technical detail if you want it: encryption levels, zero trust frameworks, passwordless MFA, network cloaking, and microsegmentation. These things are essential, but rarely resonate with business leaders outside IT or OT offices. In reality, what our clients are looking for is not just product specs but a business partner that “gets them”.

In a world where every cybersecurity company claims to be “next-gen,” “AI-driven,” or “military-grade,” every company is saying the same thing, about the same things, in the same tone of voice. The competitive blur simply creates more confusion than clarity for the average OT Network Operator.

Trust Isn’t a Tagline—It’s a Consistent Brand Experience

We’re not interested in being the loudest voice in the room – just the most relevant one.

For us, branding isn’t about logos and taglines, making a hoopla about our core values, or thinking that a few scattered beanbags and a fussball table are “brand culture”. It’s about creating a consistent experience that reinforces trust and familiarity at every touchpoint. From our website and onboarding materials to the way our team talks to customers, everything now flows from a unified brand story: Make hacking hopeless. Make malware meaningless. Make phishing futile.

Join Us on the Journey—Your Pint’s Waiting

It sounds like a tall order. But we believe in aiming high. Together, we can make these concepts a reality. Stay tuned over the next few months as you see our new voice take full flight with some exciting, fun, and occasionally irreverent new content, and let us know what you think. Over a pint, perhaps?

Mine’s a Guinness, thanks!